Make personalised business decisions based on behavioural profiling
Make personalised business decisions based on behavioural profiling
Every customer leaves specific marks while applying for services and filling applications online.
Every customer leaves specific marks while applying for services and filling applications online.
We turn these marks into behavioural profiles to help businesses make objective & timely decisions.
We turn these marks into behavioural profiles to help businesses make objective & timely decisions.
Pre-scoring for lending companies
Pre-scoring for lending companies
We help consumer lending companies save money by identifying unreliable customers before scoring.
Extra layer for customer scoring
Extra layer for customer scoring
We help companies improve their existing scoring process when relevant data about customers is limited.
Customer journey optimization
Customer journey optimization
By analysing customer behavior during application we are able to identify critical drop off points in the process to help you increase conversion rate.
We help to identify reliable customers
We help to identify reliable customers
Everyone can look great online. Lack of objective personal data makes it difficult for companies to select the best customers.
Everyone can look great online. Lack of objective personal data makes it difficult for companies to select the best customers.
MANU profiling - behavioural data driven AI model identifies reliable borrowers while they apply for a loan.
MANU profiling - behavioural data driven AI model identifies reliable borrowers while they apply for a loan.
3 dimensional model driven by behavioural data
3 dimensional model driven by behavioural data
Our product uses data driven machine learning model to analyze customers based on 3 dimensions of their personality.
Our product uses data driven machine learning model to analyze customers based on 3 dimensions of their personality.
Personality traits
Personality traits
The personality type and dominant traits of the customer.
Social identity
Social identity
How does the person identify herself or himself as a member of society and communities.
Emotional state
Emotional state
What emotional state the customer was in during the application process.
No external data sources needed
No external data sources needed
We work with the application forms that your company already uses. There is no need to tap in to external data sources.
We work with the application forms that your company already uses. There is no need to tap in to external data sources.
Who we are
Who we are
Our founders have extensive experience in consumer lending, academic involvement in to the fields of behavioural psychology & data science.
Our founders have extensive experience in consumer lending, academic involvement in to the fields of behavioural psychology & data science.
Our partners
Our partners
